Data Analytics Training in Hyderabad - 360DigiTMG

How is Data Analytics Shaping E-commerce?

E-commerce was probably one of the main industries today, taking advantage of the use of Data Analytics as a personalized service and the best prices were the only way to dissuade physical store customers from shopping online. And how successful it was, we can understand it thanks to the rise of giant companies such as Amazon, Flipkart, Alibaba, etc.

How Data Analytics is helping E-commerce?

Enhancement of Shopping Pattern: In an offline store, customers come, shop and go, and there’s nothing to draw any pattern of the customers’ choices. But on an e-commerce site, this data is stored and companies can track what each and every customer is buying or looking for. This helps companies in multiple ways. First, they can recommend related products the next time a customer visits the site. They can also draw many other patterns of when the customers are doing most of the shopping and what they’re saying about a product etc.

Effective Customer Service: The only reason why the online shopping industry has grown so big is the customer service they provide. They make the customers feel like they’re winning while doing shopping. According to the surveys, almost every e-commerce site agrees that they can provide better customer service by using data analytics. It helps companies to detect major problems and using predictive analytics you can find a solution.

Effective Pricing: If you regularly use online shopping, you should have noticed that your prices change considerably. It's like the price of plane tickets.

Predicting Future Plans: Predictive analysis and Prescriptive analysis are the most important facets of Data Analytics, and e-commerce websites are benefiting from both of them. Using the massive amount of data being generated every day, the sites can make acute predictions about the demand, supply chain, prices, traffic etc and prepare them accordingly to earn the most profits.

Micro Moments: This is a very new trend in the e-commerce industry and it focuses on what the customers are discussing about the products. It is actually analogous to mining the text data through the advanced Data Analytics tools, and based on the collected data, companies can understand the customers’ behaviors and shopping patterns.

Safe and Easy Payments: The number of online transactions is on the rise, and the e-commerce industry has been the most vulnerable ground for fraudulent activities. Again, with the help of Data Analytics, companies can detect suspicious activities that may lead to frauds and can take the required actions in advance.

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There are 12-24 million e-commerce websites in the world, and they are changing the way we do the shopping. If you want to be one of the precursors of this revolution, Data Analytics Training in Hyderabad can be your gateway.Enroll in this Data Analytics course today and give your career a boost.